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Die Aufmerksamkeitshändler: Das epische Krambeln, um in unsere Köpfe zu gelangen von Tim Wu Sehr guter Zustand-
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- Sofort-KaufenDie Aufmerksamkeitshändler: Das epische Krambeln, um in unsere Köpfe zu gelangen von Tim Wu Sehr guter Zustand
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Standort: West Springfield, Pennsylvania, USA
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eBay-Artikelnr.:354361254973
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- “Very good, nice copy. Pages are clean and unmarked, good cover.”
- ISBN
- 9780804170048
- Book Title
- Attention Merchants : the Epic Scramble to Get inside Our Heads
- Item Length
- 8in
- Publisher
- Knopf Doubleday Publishing Group
- Publication Year
- 2017
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics, History, Social Science
- Topic
- Marketing / General, Consumer Behavior, Social History, Industries / Media & Communications, Popular Culture, Advertising & Promotion
- Item Width
- 5.2in
- Item Weight
- 12.6 Oz
- Number of Pages
- 432 Pages
Über dieses Produkt
Product Information
One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
Product Identifiers
Publisher
Knopf Doubleday Publishing Group
ISBN-10
0804170045
ISBN-13
9780804170048
eBay Product ID (ePID)
235500081
Product Key Features
Book Title
Attention Merchants : the Epic Scramble to Get inside Our Heads
Format
Trade Paperback
Language
English
Topic
Marketing / General, Consumer Behavior, Social History, Industries / Media & Communications, Popular Culture, Advertising & Promotion
Publication Year
2017
Genre
Business & Economics, History, Social Science
Number of Pages
432 Pages
Dimensions
Item Length
8in
Item Height
0.9in
Item Width
5.2in
Item Weight
12.6 Oz
Additional Product Features
Lc Classification Number
Hf5811.W82 2017
Reviews
"Comprehensive and conscientious...Wu writes with elegance and clarity...[his] chapters about the early days of advertising are some of this book's most enjoyable, easily serving as a reader's companion to "Mad Men." Mr. Wu concludes his book with a cri de coeur, imploring us to regain custody of our attention, written so rousingly that it just may make you reconsider your priorities." -Jennifer Senior, The New York Times "Compelling...sharp...Wu [is] a skilled thinker...he applies the thesis of a business cycle to explain the development of the advertising market and the ways in which it has adapted to avoid our natural inclination to ignore it...Wu dramatizes this push and pull to great effect...a "Hidden Persuaders" for the 21st century, just as we stand squarely on the threshold of a post-broadcast world where the algorithmic nano-targeting of electronic media knows our desires and impulses before we know them ourselves." -Emily Bell, The New York Times Book Review "A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention...We've become the consumers, the producers, and the content. We are selling ourselves to ourselves." --Tom Vanderbilt, The New Republic "Illuminating." -Jacob Weisberg, The New York Review of Books "Lively...An engrossing study of what we hate about commercial media...Vigorous and amusing, filled with details of colorful hucksterism and cunning attention-grabbing ploys along with revealing insights into the behavioral quirks they instill in us." -- Publisher's Weekly "Part history and part social wake up call, this book is for everyone." -- Library Journal "Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows." --Kirkus Reviews "Tim Wu has written a profoundly important book on a problem that doesn't get enough-- well, attention. Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril." -James Gleick, author of Time Travel: A History "I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, The Attention Merchants is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it." -Amy Chua, Yale law professor and author of Battle Hymn of the Tiger Mother and The Triple Package "Television entranced the masses. Digital media, more insidiously, mesmerizes each of us individually. In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention." -Nicholas Carr, author of Utopia Is Creepy and The Shallows "The question of how to get people to care about something important to you is central to religion, government, commerce, and the arts. For more than a century, America has experimented with buying and selling this attention, and Wu's history of that experiment is nothing less than a history of the human condition and its discontents." -Cory Doctorow, Boing Boing From the Hardcover edition., One of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) "Vigorous, entertaining.... Wu describes how the rise of electronic media established human attention as perhaps the world's most valuable commodity." -- The Boston Globe "The Attention Merchants is a book of our time, touching on an emerging strain of anxiety about the information age.... A bracing intellectual tour de force." -- The San Francisco Chronicle "Comprehensive and conscientious, readers are bound to stumble on ideas and episodes of media history that they knew little about. [Wu] writes with elegance and clarity, giving readers the pleasing sensation of walking into a stupendously well-organized closet." -- The New York Times "A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.... We've become the consumers, the producers, and the content. We are selling ourselves to ourselves." -- The New Republic "The book is studded with sharp illustrations of those who have tried to stop the encroachment of advertising on our lives, and usually failed.... Wu dramatizes this push and pull to great effect." -- The New York Times Book Review "An engaging history of the attention economy.... [Wu] wants to show us how our current conditions arose." -- The Washington Post "Dazzling.... [Wu] could hardly have chosen a better time to publish a history of attention-grabbing.... He traces a sustained march of marketers further into our lives." -- The Financial Times " [An] erudite, energizing, outraging, funny and thorough history of one of humanity's core undertakings--getting other people to care about stuff that matters to you." -- Boing Boing "Engaging and informative.... [Wu's] account ... is a must-read." -- The Washington Times
Copyright Date
2017
Target Audience
Trade
Lccn
2018-418426
Dewey Decimal
659.1042
Dewey Edition
23
Artikelbeschreibung des Verkäufers
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:354361254973
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