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eBay-Artikelnr.:315249445149
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- “This is a used book in good condition and may show some signs of use or wear .”
- ISBN
- 9780131888630
- Book Title
- Break from the Pack : How to Compete in a Copycat Economy
- Item Length
- 9in
- Publisher
- FT Press
- Publication Year
- 2006
- Format
- Hardcover
- Language
- English
- Item Height
- 0.4in
- Genre
- Psychology, Business & Economics
- Topic
- Personal Success, General, Commerce, Strategic Planning, Workplace Culture
- Item Width
- 6in
- Item Weight
- 18.3 Oz
- Number of Pages
- 320 Pages
Über dieses Produkt
Product Information
Harari introduces six strategies for propelling an organization where competitors can't follow. Readers will learn how to dominate markets and when to leave them; how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of compelling products in any industry.
Product Identifiers
Publisher
FT Press
ISBN-10
0131888633
ISBN-13
9780131888630
eBay Product ID (ePID)
51582666
Product Key Features
Book Title
Break from the Pack : How to Compete in a Copycat Economy
Format
Hardcover
Language
English
Topic
Personal Success, General, Commerce, Strategic Planning, Workplace Culture
Publication Year
2006
Genre
Psychology, Business & Economics
Number of Pages
320 Pages
Dimensions
Item Length
9in
Item Height
0.4in
Item Width
6in
Item Weight
18.3 Oz
Additional Product Features
Lc Classification Number
Hf5386.H249 2006
Reviews
More often than not, companies face the challenge of differentiating themselves from each othera tricky process, but one that can be accomplished through careful planning, Harari promises. Focusing on exposure and profitability, he proposes a four-pronged process for moving into the lead, including having a contrarian mindset, a willingness to cast aside perceptions, exceptional follow-through and disciplined focus, and integrity and courage. While acknowledging that it's easy to be ahead one moment and behind the next, he also observes that if your products become irrelevant, then your company will, too. To avoid that fate, he points to the Madonna Effect, reasoning that the pop star has had such a sustainable career because she has continually reinvented herself for two decades, and that regularly reinventing your business can provide similar effects for your company. He also advocates the Willie Nelson Principle: jumping in front of a movement that is already successful, re-creating it for your own advantage and leading from there. While he isn't alone in his major emphasis that "to break from the pack, you must dominate some significant area of the market"his primer offers many useful, concrete tools for doing it. --Publisher's Weekly, June 19th Edition, More often than not, companies face the challenge of differentiating themselves from each other-a tricky process, but one that can be accomplished through careful planning, Harari promises. Focusing on exposure and profitability, he proposes a four-pronged process for moving into the lead, including having a contrarian mindset, a willingness to cast aside perceptions, exceptional follow-through and disciplined focus, and integrity and courage. While acknowledging that it's easy to be ahead one moment and behind the next, he also observes that if your products become irrelevant, then your company will, too. To avoid that fate, he points to the Madonna Effect, reasoning that the pop star has had such a sustainable career because she has continually reinvented herself for two decades, and that regularly reinventing your business can provide similar effects for your company. He also advocates the Willie Nelson Principle: jumping in front of a movement that is already successful, re-creating it for your own advantage and leading from there. While he isn't alone in his major emphasis- that "to break from the pack, you must dominate some significant area of the market"-his primer offers many useful, concrete tools for doing it. --Publisher's Weekly, June 19th Edition, More often than not, companies face the challenge of differentiating themselves from each other-a tricky process, but one that can be accomplished through careful planning, Harari promises. Focusing on exposure and profitability, he proposes a four-pronged process for moving into the lead, including having a contrarian mindset, a willingness to cast aside perceptions, exceptional follow-through and disciplined focus, and integrity and courage. While acknowledging that it's easy to be ahead one moment and behind the next, he also observes that if your products become irrelevant, then your company will, too. To avoid that fate, he points to the Madonna Effect, reasoning that the pop star has had such a sustainable career because she has continually reinvented herself for two decades, and that regularly reinventing your business can provide similar effects for your company. He also advocates the Willie Nelson Principle: jumping in front of a movement that is already successful, re-creating it for your own advantage and leading from there. While he isn't alone in his major emphasis- that "to break from the pack, you must dominate some significant area of the market"-his primer offers many useful, concrete tools for doing it. --Publisher's Weekly, June 19th Edition, More often than not, companies face the challenge of differentiating themselves from each othera tricky process, but one that can be accomplished through careful planning, Harari promises. Focusing on exposure and profitability, he proposes a four-pronged process for moving into the lead, including having a contrarian mindset, a willingness to cast aside perceptions, exceptional follow-through and disciplined focus, and integrity and courage. While acknowledging that it's easy to be ahead one moment and behind the next, he also observes that if your products become irrelevant, then your company will, too. To avoid that fate, he points to the Madonna Effect, reasoning that the pop star has had such a sustainable career because she has continually reinvented herself for two decades, and that regularly reinventing your business can provide similar effects for your company. He also advocates the Willie Nelson Principle: jumping in front of a movement that is already successful, re-creating it for your own advantage and leading from there. While he isn't alone in his major emphasis that "to break from the pack, you must dominate some significant area of the market"his primer offers many useful, concrete tools for doing it. --Publisher's Weekly, June 19th Edition
Table of Content
Prologue 1 Part I Resisting the Pull of the Pack Chapter 1 Welcome to Commodity Hell: The Perils of the Copycat Economy 15 Chapter 2 How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack 37 Chapter 3 The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention 63 Chapter 4 Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy 85 Part II How to Break from the Pack Chapter 5 Dominate or Leave 107 Chapter 6 Put the Pieces Together for a Higher Cause 133 Chapter 7 Build a Defiant Pipeline 155 Chapter 8 Take Your Customer to an Impossible Place 177 Chapter 9 Take Innovation Underground 201 Chapter 10 Consolidate for Cool 225 Part III How You Can Lead the Pack Chapter 11 You, the Leader of the Pack: A 12-Step Recovery Program 253 Epilogue 283 Index 287
Copyright Date
2007
Target Audience
Trade
Lccn
2006-000278
Dewey Decimal
658.4/01
Dewey Edition
22
Illustrated
Yes
Artikelbeschreibung des Verkäufers
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:315249445149
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