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Bio, Inc.: Natürliche Lebensmittel und wie sie wuchsen, Taschenbuch von Fromartz, Samue...
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eBay-Artikelnr.:355296322072
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780156032421
- Book Title
- Organic, Inc : Natural Foods and How They Grew
- Item Length
- 8in
- Publisher
- HarperCollins
- Publication Year
- 2007
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Cooking, Health & Fitness, Business & Economics
- Topic
- Specific Ingredients / Natural Foods, Marketing / General, Green Business, Diet & Nutrition / Nutrition, Industries / Agribusiness
- Item Width
- 5.3in
- Item Weight
- 10.4 Oz
- Number of Pages
- 336 Pages
Über dieses Produkt
Product Information
Business writer Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0156032422
ISBN-13
9780156032421
eBay Product ID (ePID)
57017918
Product Key Features
Book Title
Organic, Inc : Natural Foods and How They Grew
Format
Trade Paperback
Language
English
Topic
Specific Ingredients / Natural Foods, Marketing / General, Green Business, Diet & Nutrition / Nutrition, Industries / Agribusiness
Publication Year
2007
Genre
Cooking, Health & Fitness, Business & Economics
Number of Pages
336 Pages
Dimensions
Item Length
8in
Item Height
0.8in
Item Width
5.3in
Item Weight
10.4 Oz
Additional Product Features
Lc Classification Number
Hd9000.5.F765 2007
Reviews
"Sam Fromartz has the ability to transform an important subject into an interesting one, as he does with this vivid, vital book, "Organic, Inc," No, it's not a new wave or diet book. It's a book that will alter the way we think about what we eat and the business forces that shape what we eat., With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is., PRAISE FOR ORGANIC, INC. "Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."--SAN FRANCISCO CHRONICLE "Revealing . . . Fromartz gives us a handy tool for educating ourselves."--FAST COMPANY MAGAZINE --, Sam Fromartz has the ability to transform an important subject into an interesting one, as he does with this vivid, vital book, Organic, Inc . No, it's not a new wave or diet book. It's a book that will alter the way we think about what we eat and the business forces that shape what we eat.|9780156032421|, PRAISE FOR ORGANIC, INC."Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."--SAN FRANCISCO CHRONICLE"Revealing . . . Fromartz gives us a handy tool for educating ourselves."--FAST COMPANY MAGAZINE, PRAISE FOR ORGANIC, INC."Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."—SAN FRANCISCO CHRONICLE"Revealing . . . Fromartz gives us a handy tool for educating ourselves."—FAST COMPANY MAGAZINE, Although initially attracted to organic food from his encounters with it as a cook, business journalist Fromartz scrutinizes this ever--growing industry from an economic perspective. He focuses on the raising of strawberries, a fruit perpetually in high demand nationwide. Citing the example of a California grower who grew berries both conventionally and organically under virtually identical conditions, Fromartz declares organic farming to be indeed economically viable. Fromartz also examines the use of chemical pesticides, initially lauded as agriculture's great savior until the appearance of Rachel Carson made public their baneful long-term effects. Fromartz finds a different but similarly successful road to economic success in the story of Earthbound Farms, whose leafy mesclun mixes now appear in markets all over the country. Lest today's organic food producers become complacent, Fromartz recounts the tale of Kellogg, a company whose founders cherished lofty aims of spreading health and nutrition but who ironically ended up promoting mass-market, sugar-laden cereals quite contrary to what they had originally envisioned., In Organic, Inc. , Samuel Fromartz gives us a uniquely American story-the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling.|9780156032421|, "In Organic, Inc. , Samuel Fromartz gives us a uniquely American storye"the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling., PRAISE FOR ORGANIC, INC. "Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."--SAN FRANCISCO CHRONICLE "Revealing . . . Fromartz gives us a handy tool for educating ourselves."--FAST COMPANY MAGAZINE, With one eye on organic foode(tm)s past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone reading Organic, Inc. will be inspired to put his money where his mouth is., In Organic, Inc. , Samuel Fromartz gives us a uniquely American story--the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling.|9780156032421|, Sam Fromartz has the ability to transform an important subject into an interesting one, as he does with this vivid, vital book, Organic, Inc . No, it''s not a new wave or diet book. It''s a book that will alter the way we think about what we eat and the business forces that shape what we eat.|9780156032421|, With one eye on organic food's past and one eye cast on its future, Samuel Fromartz has a comprehensive vision of an industry at a crossroads. Here is a voice that reminds us of our power as consumers. Anyone readingOrganic, Inc.will be inspired to put his money where his mouth is., PRAISE FOR ORGANIC, INC."Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."SAN FRANCISCO CHRONICLE"Revealing . . . Fromartz gives us a handy tool for educating ourselves."FAST COMPANY MAGAZINE, In recent decades, organic food'”the idealistic, natural alternative to industrial agribusiness and processed packaged foods'”has grown into a multibillion-dollar business. Fromartz's portrait of the adolescent industry reveals that that success has prompted an epic identity crisis. Big corporations like Kraft and General Mills own the bulk of the market, and half of all organic sales come from the largest 2% of farms, alienating those most committed to producing chemical-free fruits and vegetables on small family farms, and selling them locally. Business journalist Fromartz uncovers the trailblazers' tactics: how Whole Foods Market developed a religion of "moral hedonism," how Earthbound Farm launched a revolution with bagged salad mix and how Silk soy milk became "the number one brand in the dairy case, among all milk and soy milk brands." But if big business is now the muscle of the organic industry, Fromartz demonstrates that small growers remain at its heart. Fromartz's profiles'”of pioneers who sell their produce at farmers' markets and foster cooperatively-owned, local distribution networks'”deftly navigate the complexities of pesticide issues, organic production methods and the legal controversies surrounding organic certification. This is a pragmatic, wise assessment of the compromises the organic movement has struck to gain access to the mainstream., PRAISE FOR ORGANIC, INC. "Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape."'e"SAN FRANCISCO CHRONICLE "Revealing . . . Fromartz gives us a handy tool for educating ourselves."'e"FAST COMPANY MAGAZINE, PRAISE FOR ORGANIC, INC. "Fromartz does an excellent job of investigating consumer behavior and the trends that have permanently changed the food landscape.", InOrganic, Inc., Samuel Fromartz gives us a uniquely American story-the emergence of Big Organics from humble origins in small, counterculture farms. Fromartz writes with the passion of an organic partisan but his account of the pros and cons of Organics, Big and Small, is unusually balanced, honest, and compelling.|9780156032421|
Table of Content
Introduction ix 1. Humus Worshippers The Origins of Organic Food 1 2. The Organic Method Strawberries in Two Versions 32 3. A Local Initiative From Farm to Market 69 4. A Spring Mix Growing Organic Salad 108 5. Mythic Manufacturing Health, Spirituality, and Breakfast 145 6. Backlash The Meaning of Organic 7. Consuming Organic Why We Buy 237 Acknowledgments 257 Notes 261
Copyright Date
2006
Target Audience
Trade
Lccn
2007-276861
Dewey Decimal
338.1/71584
Dewey Edition
22
Illustrated
Yes
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eBay-Artikelnr.:355296322072
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